Re:Work

Deliveroo

Deliveroo is building the definitive food company. 

In 2013, Will Shu got on his bike and founded Deliveroo. Fast forward to today, Deliveroo can be found in 12 markets, with over 100,000 riders delivering orders from over 140,000 restaurants and stores serving millions of customers in hundreds of cities worldwide.

Delivering great food from restaurants is how they started, but isn’t their only offering. They pioneered the delivery-only kitchen model, Deliveroo Editions, where they use data to identify gaps in the market and bring new brands and cuisines to new areas. And using their network and technology they provide a growing on-demand grocery service, which has not only brought incredible levels of convenience to their customers but has been a lifeline to so many during COVID.

The size of the opportunity ahead of Deliveroo is immense as they continue to scale. Despite being one of the world’s fastest-growing multi-billion-dollar companies, they’re only just getting started. Only 3% of the global food market is online. Contrast that with the digital disruption of other industries, such as travel (45%) and retail (10%), and it is clear they are at the very beginning of their journey...

 

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